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Posted by randfish One of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" and shares his most useful tips to take advantage of this data in the most popular SEO tools. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the Keywords by Site feature that exists now in Moz's toolset — we just launched it this week — and SEMrush and Ahrefs, who have had it for a little while, and there are some other tools out there that also do it, so places like KeyCom...

Posted by kerryjones Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust. And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses refuse to stray from sales-focused content. I see companies publishing what are essentially advertorials and calling it content marketing. In addition to turning off customers, branded content can be extremely challenging for building links or earning PR mentions. If you’ve ever done outreach for branded content, you’ve probably gotten a lot of pu...

Posted by randfish For many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!" Today, we're answering that long-standing request with that precise data inside Keyword Explorer : This data is likely familiar to folks who've used tools like SEMRush , KeywordSpy , Spyfu , or others, and we have a few areas we think are stronger than these competitors, and a few known areas of weakness (I'll get to both in a minute). For those who aren't familiar with this type of data, it offers a few big, valuable solutions for marketers and SEOs of all kinds. You can: Get a picture of how many (and which) keywords your site is currently ranking for, in which positions, even if you haven't been directly rank-tracking. See which keywords your competitors rank for as well, giving you new potential keyword targets. Run comparisons to see how many key...

When you mention an archery array this could be called the closer your archery capturing is to the targets, the greater your rating is mosting likely to be. Archery is racked up independently, by each gamer. Ball games are after that accumulated as well as he, or she, with the highest possible collected rating is proclaimed the champion. Archery capturing is classified right into kinds, for instance Field Archery and also Target Archery. To fire archery targets, the gamer will certainly fire the arrowhead from different ranges at one target which is additionally understood as array targets. The bows which are mainly made use of in these kinds of archery capturing, are built of fiberglass or carbon and also include equipped stabilizers as well as views. The arrowheads have actually directed ideas which are made of steel. Making use of ropes, which are constructed out of straw, are sewn with each other to develop the archery targets additionally referred to as butts. The targets wi...