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Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a  ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time. If you're still wishing you could've joined us in Seattle this past July, you’ll be happy to know that you can recreate the MozCon experience from the comfort of your home or office (or your home office, but hopefully not your office-home — seriously, Karen, the quarterly reports will still be there in the morning!). Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle Tell me about the video bundle! For those of you who attended in-person, good news:...

Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US  alone, employing some 9 million Americans . Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing. The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system and marketing. Seems simple enough. But it’s this structure that gives franchise marketing its unique complexities. For your agency, the challenge is that you can’t enter these marketing relationships equipped solely with your knowledge of corporate or local search marketing. You need to deeply understand the setup to avoid bewilderment over why implementation bogs...

Posted by BritneyMuller Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I'm talking about all things machine learning, something, as many of you know, I'm super passionate about and love to talk about. So hopefully, this sparks a seed in some of you to explore it a bit further, because it is truly one of the most powerful things to happen in our space in a very long time.  What is machine learn...

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because there’s no value in basing client advice on conjecture. It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on. In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. The scenario I’m going to use is that I want analyze some ...

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features? How many clicks do they “steal” from SEO? And most importantly: who are these people that also ask SO MANY questions? Somehow, I always imagine the hipster-looking man from Answer the Public being the leader of such a group of people... The first part of the post focuses on five things I've learned about People Also Ask, while the second part outlines some ideas on how to take advantage of such features. ...

Posted by Cyrus-Shepard A good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your  true competitors Keyword gap analysis Link gap analysis Top content analysis Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on  SEO competitive analysis . Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today we're talking about a really cool topic — competitive analysis. This is an introdu...

Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing . Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500 . Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys. Research online, buy offline. Always-on laptops and constant companion smartphones are where fingers do the walking now, before feet cross the franchise threshold. Statistics tell the story of a public that searches online prior to the 90% of purchases they still make in physical stores . And while opportunity abounds, “being there” for the customers wherever they are in their journey has presented unique challenges for franchises. Who manages which stage of the journey? Franchisor...