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Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021 . This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in!  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you. Know your link targets So first and foremost, you need to know your link targets: I. Popular industry platforms - top pages What are those top platforms or ...

Posted by KerryDuggan So we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant. Google's algorithm focuses on how to fulfill search intent , and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to the searcher's query. I lead Moz’s onboarding team in Ireland, and keywords are our most discussed topic in one-on-one walkthroughs — you all want to know how to find the best keywords, if you are currently using the most relevant keywords, and what keywords your competitors are using. The Moz Pro tool shows us all this and more. Book a Moz Pro Walkthrough We want our customers to know ...

Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building. This is part of my link building series. If you missed the first video, definitely go check it out . It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that ...

Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them . In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process. What types of questions are searchers asking? How can I do business with you? When thinking about your Google My Business profile and adjustments to your information, the most important element is informing searchers how they can do business with you. You’ll want to ensure all of your core lo...

Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads. We’ll walk you through those new best practices and a...

Posted by Tom.Capper Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Editor’s note: Tom Capper is now an independent SEO consultant. This video is from 2018, but the same principles hold up today. There is only one minor caveat: the words "user" and "browser" are used interchangeably early in the video, which still hold mostly true. Google is trying to further push multi-device users as a concept with Google Analytics 4, but still relies on users being logged in, as well as extra tracking setup. For most...

Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freeing you up to focus on the elements of listings that require human ingenuity — namely, reviews and other listings-based content like posts and Q&A. It’s my hope that sharing this article with your team or your boss will help you get the financial allocations you need for automated listings management, plus generous resources for creative reputation management. Location data + reviews = the big picture When Google lists a business, it gives good space to the business name, an...